During a wonderful conversation with my taxi driver recently, we talked business and discussed the tariff rivalry between Uber and that of Safaricom’s new Little Cab taxi service.
I was really concerned about the climate of his business but he confidently reassured me, “Don’t worry, it’s business as usual for me.” “Uber and Little Cab customers are actually not my customers,” he added.
He explained that his customers are people who’ve known him over the years and now trust him. Also, that it’s ok if Uber & Little cab users don’t opt for his services, he’s got his own pack hooked onto the value of friendship, loyalty and trust.
Now I know why I’ve been his customer for all these years despite Uber & Little Cab cheap tariffs.
I’ve been investing in a relationship, not money.
Truly, a great business lesson from my dear taxi driver, Victor (aka Baba Daniel).